What Is Environmental Graphic Design?
Environmental graphic design is a unique form of design that seeks to create a connection between the physical environment and a brand or organization’s culture.
It uses creative elements such as signage, wayfinding, walls, glass, interactive media, and social media to bring about an immersive and memorable experience for its audience.
Extension of brand’s identity
As a form of design, it is an extension of a brand or organization’s identity, allowing it to communicate with its audience in a creative, meaningful way.
It is an effective tool for influencing people and workplace culture, as it can be used to create a positive, rejuvenating atmosphere, promote creative thinking, and even serve as a recruitment tool.
Types of Environmental Graphic Design
When it comes to environmental graphic design, there are five main types of design elements to consider.
- Branded environments involve the use of a brand’s logo, colors, and other visual elements to create a cohesive visual experience.
- Signage and wayfinding are used to help people navigate a space and provide information.
- Walls and glass graphics are used to create a more immersive experience.
- Interactive media such as video, audio, and imagery can be used to engage the audience.
- Finally, social media can be used to create an even more personalized experience.
What software is used for Environmental Design
Adobe Dimension is a 3D design tool that enables designers to create photorealistic visualizations of environments and objects quickly and easily. This tool is ideal for environmental designers, enabling them to create photorealistic visualizations of their projects and ideas to help clients better understand their plans.
With Adobe Dimension, environmental designers can add textures, lighting, and shadows to their 3D models to give them a realistic look and feel. This tool also helps environmental designers gain a better understanding of the visual impacts of their projects by providing a view into a virtual environment.
It is possible to learn more about Adobe Dimension in some Adobe trainings.
Influence of people and workplace culture
Environmental graphic design can have a powerful influence on people and workplace culture.
It can be used to create a positive, rejuvenating atmosphere that encourages and inspires the people within it.
It can also promote creative thinking by providing a visually stimulating environment and encouraging people to look at things in new ways.
At the same time, environmental graphic design can be used to communicate a brand’s authenticity and create a balanced space that is both aesthetically pleasing and functional. In addition, it can be used as an effective recruitment tool, as potential employees can get an idea of what the workplace culture is like before they even step foot in the door.
Overall, environmental graphic design is a powerful tool for creating a unique branded environment experience.
By utilizing creative elements such as signage, wayfinding, walls, glass, interactive media, and social media, it can be used to create a positive, rejuvenating atmosphere, promote creative thinking, and even serve as a recruitment tool.
Ultimately, it is an effective way to connect a brand or organization’s identity with its physical environment.