What will be the next trends in graphic art?

Graphic art experts and observers suggest that by 2023 we will see trends such as minimalist designs or 3D designs, as well as the use of vibrant colors.

Let’s see what the design trends of 2023 could be.

Aesthetics of the 2000s

The first decade of the 21st century saw a great evolution in the world of graphics and design, due to the growing importance of technology and digital communication. Some of the most prominent graphic trends of the era include:

• Use of new and modern typefaces: typefaces became more creative and dynamic, and were used more frequently in graphic designs.
• Minimalist designs: there was a trend towards simpler, more minimalist designs, with an emphasis on clarity and simplicity.
• Use of vibrant and bright colors: more eye-catching and vibrant colors were used to draw attention and stand out, as was the case in the early 1990s.
• Grid-based layouts: grid-based layouts were used to structure and organize content in a clear and consistent manner.
• Use of icons: Icons became very popular in the first decade of the 21st century, and were used to represent concepts and actions in a visual and concise way.

Collaborative design

Big brands join forces to create synergy and mutually empower each other. There have been several successful cases, such as the joint campaign of Ikea and Lego, and this will encourage other large companies to dare to collaborate with each other.

Collaborative Design is about the creation of products and services jointly between several companies. This can provide multiple benefits, such as cost reduction, increased creativity, better diversity of products and services, among others. This is achieved by each company contributing its knowledge, skills and resources to create a unique and higher quality product.

Collaborative Design is a trend that is increasingly present in the world of graphic design, as it allows us to take advantage of the knowledge and experience of different companies to change the world around us.

AI-generated surrealism

This is a trend that is favored by the use of artificial intelligence to generate art.

The results of many AI users’ creations inevitably lean toward the surreal. Access to artistic creation by people without artistic skills can foster unexpected trends, and this is one of them.

3D art

Continuing with artificial intelligence, a version of DALL-E has recently been released that allows 3D models to be generated with a text description.

In addition, digital sculpting looks set to continue to gain traction, thanks to the improvement of software such as Blender. This has opened up a huge range of possibilities for graphic design.

The goal of this trend is to create high-quality 3D models for use in 3D printing, animation, video games and other fields.

Video Mapping

Video Mapping is a technique that uses the projection of images or videos onto a surface to generate visual effects.

This technique has been used to create immersive 3D effects, and is being used more and more in commercial environments, such as stores, restaurants, hotels, etc.

This trend is increasingly being used to create unique and engaging marketing experiences.

Retro Flat

Retro flat is a graphic style that is inspired by the aesthetics of 1960s and 1970s graphic designs for video games. It is characterized by its flat, minimalist look, and is often used to give a vintage or retro look to a design.

In retro flat, a limited and flat color palette is often used, rather than solid tones or gradients. Graphic elements are also usually simple and kept to a minimum, without too many details or textures. Simple lines and geometric shapes are used to create a minimalist, flat look.

Retro flat has become increasingly popular in recent years, especially in website and mobile app design. It has also been used in branding and logo designs to give a retro yet modern look.

Some of the key elements of the retro flat style include the use of a limited and flat color palette, simple geometric shapes and a minimalist approach to graphic elements. This allows you to create simple, timeless designs that stay fresh and modern for a long time.

Analog photography

Analog photography is making a comeback. Twenty years after the beginning of its decline, new generations are interested in the analog format. The last few months have seen a huge increase in demand for film SLR cameras.

With analog photography, immediacy is put aside. Due to the limit on the number of photographs per roll, the photographer focuses on technique and composition to obtain images of high artistic quality.